I SHAPE HOW INSTITUTIONS ARE UNDERSTOOD, TRUSTED, AND CHOSEN.

Global Marketing Strategist | Academic | Systems Thinker

Selected Experience

Global agency leadership experience across McCann Erickson, Saatchi & Saatchi, and BBDO, working with leading global brands across multiple categories. This includes Coca-Cola portfolio brands such as Coca-Cola, Fanta, and Sprite; Procter & Gamble brands including Ariel, Pampers, and Crest; Nestlé brands such as Nescafé and Nesquik; as well as Johnson & Johnson and MasterCard. The work spans both consumer and healthcare sectors, reflecting a consistent ability to operate in both mass and highly regulated environments while translating brand strategy into real market impact.

Founded and led the first international healthcare advertising agency in Turkiye (Healthy People by Grey Worldwide), establishing a focused healthcare practice and achieving profitability within the first months of operation, serving global clients including Pfizer, GlaxoSmithKline, Abbott, Novartis, Bayer, and MSD.

Additional experience across automotive and industrial sectors including Fiat, Alfa Romeo, and Honda, with work spanning multiple international markets.

How I Think

Strategy is not separate from execution.
Positioning shapes decision making.
And systems, not silos, determine performance.

My work focuses on aligning these elements so institutions do not just operate, but move with clarity and direction.

Current Focus

I am particularly interested in roles and initiatives that operate at the intersection of strategy, AI, and institutional direction.